Module 1: Defining Your Local Consulting Business
So, you want to become a consultant but where do you start? The first step of becoming a local consultant is to determine exactly what you can provide to businesses that is of value.
Do you have any technical skills such as programming, WordPress development, or video editing? Do you know how to use social media like Facebook, Twitter, and Youtube? Do you know how to optimize web pages to rank higher in search engines? Are you Google Adwords certified or know how to run effective paid ad campaigns? Think about what skills you may have that would be beneficial to increasing sales and profits for a small business.
Here are some ideas of areas that you can consult local businesses on:
- Web design
- Sales funnels and lead conversion
- Customer retention and loyalty program
- Social media marketing
- Search Engine Optimization (SEO)
- Newsletter and email marketing
- Press releases and media marketing
- Video creation and marketing
- Paid advertising optimization and management
- Reputation management
- New product launch marketing
Now, some of you may be saying “but I don’t have any special skills!” Don’t worry, you can still be successful without having to do the work yourself or being the expert. We have built special software that can do all the work for you and makes it easy to service multiple high-paying clients. If you don’t want to take the time to teach yourself to be an expert in one of the fields above, we can walk you through starting your own loyalty and rewards program with our software.
It is also possible to find qualified individuals that you can trust to outsource the actual work while you function as the face of your consulting business, doing the actual customer interaction. We will discuss outsourcing in more detail later on, but it is possible to be successful without being the expert yourself.
Some consultants like to be a one-stop-shop and provide every service imaginable to their clients. This can be effective BUT requires you to master many different topics and you can end up shooting yourself in the foot if you cannot deliver what you promised. When you are first starting out, it is better to specialize on one particular topic and provide exceptional service to grow your customer base and command higher prices.
Suggested Business Model
An excellent service to provide is customer retention and loyalty consulting. This means taking the company’s existing clients and getting the most out of them to improve profits and brand awareness. It can be easier and more effective than generating new leads because they have already demonstrated their interest in the business and, most times, are happy with what they have received.
As a consultant, you can create a system to harness the power of existing clients to improve repeat business and get friend and family referrals. This means building a loyalty program, giving out coupons and special offers, and asking for reviews to get real feedback from customers. Even by only implementing a few simple changes, the business will see a big jump in interaction and profits.
We will go into more detail on how to create this type of consulting business in the next few modules.